The logo design process was a meticulous one, adhering to the principles of the golden ratio. It resulted in an iconic emblem artfully integrated with the brand's distinctive wordmark, "Rupkraian," representing the brand's identity and values.

The choice of an orange and yellow color scheme was deliberate, as it not only conveyed vibrancy but also complemented various clothing styles perfectly. This brand identity extended seamlessly into the digital realm, enhancing Rupakrian's presence on social media.

Building a user-friendly online store was a crucial component of the project, enabling customers to purchase clothing and book orders with ease.

My involvement in managing Rupakrian's social media presence included conducting multiple photoshoots to visually communicate the brand's essence and engage with its audience effectively.